Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor
The company’s technically advanced sports equipment, footwear, apparel and accessories improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange.
Amer Sports’ business is balanced through its broad portfolio of sports and products and a presence in all major markets. The offering of sports equipment, apparel, footwear, and accessories covers a wide range of sports, including tennis, badminton, golf, American football, soccer, baseball, basketball, alpine skiing, snowboarding, cross-country skiing, fitness training, cycling, running, hiking, and diving. In 2013, the company’s largest geographical markets in terms of sales were the United States, Germany, France, Japan, Canada and Austria.
Amer Sports sells its products to trade customers (including sporting goods chains, specialty retailers, mass merchants, fitness clubs, and distributors) and also directly to consumers through brand stores, factory outlets, and online. In December 31, 2013, the Amer Sports sales network covered 34 countries.
Amer Sports’ strategy emphasizes excellence in consumer-centric product creation. Through continuous research and development, Amer Sports seeks to develop new and better sporting goods that appeal to consumers and its trade customers. Products are designed to improve the

History

 Amer Sports, established in 1950, is today one of the leading sporting goods companies in the world with its global brands Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto and Precor.
All Amer Sports companies develop and manufacture technically advanced products that improve the performance of active sports and outdoor participants.
Since 1977 Amer has been listed on the NASDAQ OMX Helsinki Ltd.
2011
Amer Sports acquires Nikita
In line with Amer Sports strategic priority to grow faster in softgoods, Amer Sports acquires Nikita ehf, a snowboarding inspired Action Sports apparel brand which focuses on female consumers.
2010
Amer Sports turns 60 years
2005
Amer acquires Salomon
Amer Sports makes a strategic move by acquiring Salomon and the family of brands Mavic, Bonfire, Arc'teryx, and Cliché. The combined business creates a leading global sports equipment company with combined sales of EUR 1.7 billion and 7,300 employees. Salomon is known for highly innovative and performance oriented products. The acquisition also expands Amer Sports businesses in outdoor and opens completely new market areas of bicycle components and technical clothing.
Amer Sports' delisting from London Stock Exhange approved
The London listing authority approves the delisting of Amer Sports shares from the official list of London Stock Exchange. The delisting is finalized on Friday 24 June 2005. The trading of the Company's ordinary shares continues on the main list of the OMX Nordic Exchange Helsinki.
2004
Amer changes its name to Amer Sports
Amer changes its official name into Amer Sports Corporation to highlight the company's focus on sports equipment.
Amer withdraws from tobacco business
Amer withdraws from its tobacco business on 26 March 2004 as Philip Morris agrees to buy back the exclusive right Amer Tobacco Ltd held to produce and sell Philip Morris cigarettes in Finland.
Precor acquires FPI
Precor strengthens its position as a full-line supplier of fitness equipment by acquiring Fitness Products International (FPI), a strength product producer and ClubCom, a provider of private television networks to clubs and fitness facilities. In addition, Precor also acquires ClubCom's video hardware and system division Cardio Theater.
2003
Wilson acquires Atec
Wilson Team Sports of Amer Group expands its operations by acquiring Athletic Training Equipment Company Inc. (ATEC) is a leading manufacturer of pitching machines for baseball and softball.
Atomic acquires Volant
Atomic, the Winter Sports Division of Amer Group, expands its offerings by acquiring the Volant ski brand. Volant is a North American based ski brand which is mainly sold at the top-end of the market.
2002
Amer acquires Precor
Amer Group Plc acquires Precor Inc, an US based supplier of fitness equipment, for a total consideration of approximately EUR 180 million. Precor offers premium fitness equipment for both the home and commercial fitness markets. Precor is one of the best-known fitness equipment brands in the USA and is the market leader in elliptical fitness equipment. Its product portfolio includes cross trainers, treadmills and cycles, among others.
2001
Amer Group launches a new marketing name Amer Sports
Amer Group launches its new marketing name, Amer Sports, combined with a new logo, to be used in corporate marketing and advertising.
2000
Wilson acquires DeMarini
In January the Group acquires the operations of the US based DeMarini Inc, manufacturer of baseball and softball bats. The company's operations became part of Wilson's Team Sports Division.
1999
Amer acquires Suunto
In 1999 the Group expands its operations by acquiring Suunto, a manufacturer of in particular outdoor and diving instruments.
1994
Amer acquires Atomic
In 1994, Amer acquires the operations of Atomic, the Austrian manufacturer of winter sports equipment. Atomic manufactures and markets alpine and cross-country ski equipment under the Atomic and Dynamic brands.
1989
Amer acquires Wilson
To safeguard its future business and growth potential, Amer acquires Wilson Sporting Goods Co. based in Chicago, Illinois. The acquisition is completed at the end of March 1989 for a total consideration of USD 200 million. Wilson is the world's leading manufacturer of ball sports equipment: tennis, baseball, American football, golf, basketball, softball, badminton and squash.
1986
Amer establishes Sports Division
The Sports Division is first constituted in 1986, when Amer acquires 80% of the MacGregor Golf Company from the world famous golfer Jack Nicklaus. After several loss-making years, the company is divested in February 1997.
1985
Amer acquires Marimekko
In 1985, Amer acquires a majority holding in Marimekko, a Finnish design and textile company in the fields of interior decoration and ready-to-wear clothing. The company is divested in 1991.
1984
Amer obtains a listing on the London Stock Exchange
In 1984, Amer is the second Finnish company to be listed on the London Stock Exchange, and trading of the company's "A" shares commences on 29 May. In addition to the Helsinki and London Stock Exchanges, the Company's shares have been available through an ADR facility in the US since 1987; trading through the London Stock Exchange SEAQ International system starts in 1989.
Amer acquires a majority holding in Korpivaara
In September 1984, Amer acquires a majority holding in Korpivaara, the oldest and largest importer of cars in Finland. Korpivaara has exclusive import and distribution rights for Toyota, Citroen and Suzuki cars and vans, Toyota forklift trucks and Bridgestone and Firestone tyres in Finland. Toyota is ranked as the leader in the Finnish vehicle sales statistics for more than ten years. Korpivaara also has its own vehicle lease and hire purchase finance business. The Toyota operations are divested in 1995, and the Citroen and Suzuki operations in 1996.
1980
Amer acquires Rias A/S
Following the acquisition of the majority share of its voting rights, the publicly quoted Danish company Rias A/S becomes part of Amer Group in1987. Rias is the leading distributor of plastic semi-manufactured products in the Nordic countries. Amer already has a Plastic Division, which includes manufacture and marketing of "Terhi" plastic boats. Plastics is part of Amer following the Korpivaara acquisition in 1984 until its divestment at the beginning of 1990.
1977
Amer obtains a listing on the NASDAQ OMX Helsinki Ltd
In 1977, Amer obtains a listing for its "A" shares on the NASDAQ OMX Helsinki Ltd. Prior to the listing, the shareholder base is broadened from the four founder organisations (owners of the "K" shares) through a share issue of A shares targeted at the members of the founder shareholders and Amer's employees.
1973
The company changes its name to Amer Group Ltd (Amer-yhtymä Oy)
Amer acquires Weilin+Göös
The acquisition of Weilin+Göös in 1970, a long established Finnish printing and publishing business, sees the beginning of the Group's Publishing and Printing Division, which is part of the Group for over 25 years. Weilin+Göös is known as one of the largest publishers of encyclopaedias and textbooks in Finland and the leading publisher of diaries and calendars.
Amer acquires Koho-Tuote
For the first time Amer enters into a sporting goods business in 1974 through the acquisition of Koho-Tuote Oy, manufacturers of "Koho" ice hockey sticks and protective equipment. To supplement and expand its European sporting goods activities, in 1978 Amer acquires Koho Sporting Goods Corporation, based in Long Island, New York, which acts as a distributor of Koho products in North East USA. Les Industries du HockeyCanadien Inc., based in Drummondville, Quebec, Canada, the manufacturer of the "Canadien" range of ice hockey sticks, is acquired in 1979 as well as Sherbrooke Sports Division, St. Jean, Quebec, manufacturers of ice hockey protective equipment. All ice hockey related businesses are subsequently divested in 1986.
1970
Amer acquires Hyppölä (later known as Amerpap)
Hyppölä (later known as Amerpap), a Finnish paper merchanting and paper converting company is acquired in 1979 and the Group's Paper Division is duly established. In 1987, a Chicago based paper merchants, Hobart Mc/Intosh Paper Company, is acquired and included into the Paper Division. Subsequently, the Division also encompasses a company both in the Netherlands and Belgium. The Paper Division's units are gradually sold during the 1990's; the final divestments occur in 1994.
Amer acquires Time/system
To reinforce its publishing activities, Amer acquires several publishing and printing businesses including, among others, Time/system International A/S, a global producer and marketer of personal planning systems, which is acquired in 1987. Time/system, with sales subsidiaries in the Nordic countries, United Kingdom, Italy and Germany, is part of Amer Group until 1997. Weilin+Göös is divested in 1995 and Time/system in 1997.
1960
Amer acquires three ships
During the 1960's Amer moves into ship-owning which is an efficient form of investment for the growing profits of the company's tobacco business. Amer acquires three ships, the m/s Finnboston, the m/s Finnpartner and the m/s Finn-Amer, which are profitably managed by a shipping company. During the 1970's as excess capacity develops in the industry, Amer decides to dispose of its shipping investments and the last ship is sold in 1981.
1950
Amer Tobacco Oy is established in Finland.

 
BREND: ARC’TERYX, ATOMIC, BONFIRE, DEMARINI, MAVIC, NIKITA, PRECOR, SALOMON, SUUNTO, WILSON