21 September 2017

EOS 2017 information: Global fashion brand, Benetton, to speak at EOS 2017

Last chance to join over250 delegates already booked – registration closes 25th September 

With the European Outdoor Summit2017 (EOS) taking place in just two weeks, the European Outdoor Group (EOG) is very pleased to announce that Chief Operating Officer for the Benetton Group,TommasoBrusò, will be a keynote speaker at the Summit, which takes place 4th& 5th October in Treviso, Italy. 

The EOG is also pleased to announce this year’s EOS opening speaker; baseball coach and former player, Brian Farley. Registration for the EOS will close on 25thSeptember, book your place now to see Tomasso, Brian and the rest of the inspirational line up of speakers.  www.europeanoutdoorsummit.com/index.php/book/. See the full timetable attatched. 

With a network of around 5000 stores, the Benetton Group is one of the best-known fashion companies in the world.  Built on innovation; its bright colours, the revolution of the retail outlet, unique sales networks, and universal communications that have always been social talking points and aroused cultural debate, Benetton makes a compelling addition to the EOS. 

Beginning his career as a Retail Operations Manager at Benetton Group, TommasoBrusò has built up vast experience in the international fashion industry. Prior to re-joining Benetton Group as Chief Operating Officer (COO) in May 2017, Tommaso was CEO of fashion brand Diesel for the US and North America. 

His presentation, The Journey of an Iconic Brand,will take us on a tour of one of the world’s best

known brands: from its roots firmly planted in the history of knitwear to its iconic advertising campaigns and signature colourful sweaters. Tommaso will give an overview of where Benetton Group is today and where it will go next; starting from a fascinating story that holds important lessons for the outdoor sector. 

Brian Farleyis an American born baseball coach and former player who has been living in The Netherlands for the past 30 years, and who has been coaching in different capacities for the National team since 2000 (including going to the Olympics in both Sydney and Beijing as national coach).  Brian knows how to bring the lessons from the sports field to the world of business and knows as well as anyone, that success in life comes if you live your life with passion and a growth mindset. 

Brian’s presentation The Pursuit of Excellence, talks about how to create your own high-performance teams, and use the expertise and talents of your own people to grow as a company. 

For more information about the Summit, visit www.europeanoutdoorsummit.com


priya@mcspr.co.ukmarta@mcspr.co.uk T: 0161 437 4634.

Note to editors: 

About the EOG

The European Outdoor Group was founded in 2003 by 19 of the world’s largest outdoor companies, all of which recognised the need for a cohesive, cross border approach to representation of the outdoor sector.  In a world of increasing internationalisation, legislation, environment, the media and trade are all now multinational issues.  The combined strength of the EOG’s member companies(95 full members and 10 associate members), provides the group with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner. 

About the European Outdoor Summit 

The European Outdoor Summit is an initiative of the European Outdoor Group, the association set up to represent the common interests of the European outdoor industry. The event is held annually and is a credible, relevant, informative resource that enables around 300 delegates to learn more about, reflect on and discuss the issues that they collectively face.  The EOG has the lead role in delivering the summit, agreeing appropriate topics related to industry needs, focussing on current and future economic, technical and social trends, and developing a theme and content that matters to the trade across Europe.

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